How WSI Helped Costa Rica DMC Generate More Business Beyond Referrals
Costa Rica DMC had built a strong business through referrals and long-standing industry relationships, but its digital presence wasn't generating the same flow of opportunities from buyers finding the company online. Working with WSI, the company defined the audiences it wanted to reach and connected its website, search strategy, content, lead follow-up and reporting around those buyers. The program generated measurable inquiry activity, better-informed prospects and an estimated 10:1 return on digital marketing investment from website inquiries, according to Costa Rica DMC.
